Smoothing shampoo for frizzy hair that delivers long-lasting anti-frizz action and shine. This professional formula tames fine, medium, thick, or coarse hair, making it more manageable for sleek, smooth styling. With certified regenerative apple pulp extract containing carbohydrates and antioxidants, it locks in moisture and smoothness while protecting hair, keeping it healthy, and helping reduce frizz. Enjoy more disciplined, glossy hair with every wash. Extend the frizz-free effect for up to 72 hours* by using the complete 3-step haircare routine.

*Instrumental tests on hair strands treated with LOVE SMOOTHING shampoo, conditioner, and lightweight milk. Smoothness measured as reduction in surface area vs. untreated hair.

How to get frizz-free, smooth, and shiny hair with LOVE SMOOTHING Shampoo?

1. Apply to wet hair, massage and rinse thoroughly.

2. Repeat application if needed.

3. After shampooing, follow with a conditioner or mask specifically formulated for frizzy hair to smooth and control flyaways. Try LOVE SMOOTHING Conditioner or LOVE SMOOTHING Mask to help tame frizz, boost softness, and enhance shine for sleek, manageable hair.

Enjoy your hair shiny, and silky smooth like never before.