Curl-enhancing moisturizing shampoo for wavy and curly hair. This gentle cleanser hydrates and preps hair for further treatments. It enhances the natural elasticity of curls, leaving them bouncy, soft, and shiny. With regenerative baobab pulp, it has carbohydrates to lock in moisture for hydrated waves and curls. Get up to 11 times more hydrated hair*, and up to 72 hours of long-lasting anti-frizz effect*.

*Instrumental test on hair strands treated with LOVE CURL shampoo, conditioner and enhancing milk vs. untreated hair.

How to get soft, hydrated, and elastic curls with LOVE CURL Shampoo?

1. Apply this hydrating shampoo to wet hair, massage and rinse thoroughly.

2. Repeat application if needed.

3. After shampooing, you can also apply a conditioner or mask for curly hair to complete your hair care routine. Try LOVE CURL Conditioner or LOVE CURL Mask to take care of your curls and pamper them.

Enjoy hair that’s bouncy, nourished, and irresistibly soft.